The immense diversion of the gambling and betting industry over the last ten years has without question changed forever. The likes of football betting, online casinos and, of course, poker hardly existed on the betting landscape as horse racing was in a market of one. The internet coupled with the Lottery have transformed the industry permanently and it’s all the better for it.
The National Lottery place a crucial role in all this despite being hailed by bookmakers at the time as being the deathnel of the ff-course betting shop. The reality, and to be fair nobody, saw it coming, was that The Lottery sanitized the whole notion of betting – it was now seen as OK to have a small flutter for a bit of fun. The internet arrived simply as the rocket fuel to pour on the naked flame.
Nevertheless, the real product winner is without question poker. The exchanges have a case but they are still, at present, seen as only for the sophisticated gambler. No doubt as the rest of the world catches up with the UK the likes of Betfair will flourish more globally but perversely they almost need the traditional bookmaker to be established before them.
Poker however seems to have swept all before it and unlike Betfair it’s a multitude of companies that are seeing the benefit from online bookmakers to bespoke poker sites. But why has a game that has been around for hundreds of years suddenly exploded so much?
The reality is because it is, in fact, very easy to play, if you want to see exactly how easy then check out the rules of poker. True it does take longer to master as much of the marketing will tell you but, especially online, where your face doesn’t give you away those with the basics can still beat the best and the David and Goliath factor is what drives most people, especially when gambling. Whether it’s you versus the bookie, other poker players or other exchange users, the drive is the winning. Not necessarily the amount – watch a new gambler winning a long odds-on bet with
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